Psychologists and emotional intelligence experts warn us to watch the impression we make on people the first time we meet them – these impressions, however fleeting, rarely change.
Nor are they wrong. Surprisingly people make accurate snap judgments in a fraction of a second. In a Princeton University study subjects could predict with 70 percent accuracy who would win the election from viewing a microsecond of tape.
Fairness is beyond the point. It’s just the way humans are wired. First impressions count. And that’s true with writing too. A headline is your first impression.
{ 0 comments… add one now }
You must log in to post a comment.