Headline Tip #8: First Impressions Count

by Wes Hanson on April 18, 2012

Psychologists and emotional intelligence experts warn us to watch the impression we make on people the first time we meet them – these impressions, however fleeting, rarely change.

Nor are they wrong. Surprisingly people make accurate snap judgments in a fraction of a second. In a Princeton University study subjects could predict with 70 percent accuracy who would win the election from viewing a microsecond of tape.

Fairness is beyond the point. It’s just the way humans are wired. First impressions count. And that’s true with writing too. A headline is your first impression.

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