by Wes Hanson on April 16, 2012
Curiosity may be deadly for felines, but it’s lifeblood for headlines. An intriguing headline can pull readers in like a ball of string. There are endless ways to accomplish this. Your headline might ask a provocative question or make a counterintuitive or even outrageous statement. You’ve got to get readers interested in reading more. Beyond […]
by Wes Hanson on April 5, 2012
In headlines every word is key. Literally. Keywords rule internet search. You attract more readers when you use the language your audience uses. Their readership leads to more links, more retweets, more social bookmarks, and more search traffic. Specificity improves headlines. They address readers’ specific interests and needs. A narrower niche also means less competition […]
by Wes Hanson on March 22, 2012
Today a few words about newsletters and articles, two more arrows in your in your communications quiver. Like archery, neither one is crucial for the marketing- and service-minded entrepreneur or business (unlike a blog and social media marketing — absolutely necessary!) Both are nice to have, however — and because they are less common, they […]
by Wes Hanson on March 21, 2012
For what’s left of the M-F week, I’m going to post thoughts on key communication tools. By M-F I mean “Monday through Friday,” of course … What were you thinking? It seems we have our communication work cut out for us. Today, I’ll share some thoughts about the blog, that odd conflation of the “web” […]
by Wes Hanson on March 20, 2012
Writing is meant to be read, and by people other than you. No matter how good a writer you are, or think you are, you can benefit from frank feedback and skillful advice. We all can. And because you have other things to do, hiring someone to create, promote, and distribute your communication products is […]