by Wes Hanson on April 20, 2012
Now that the internet and social media have made everyone a potential publisher it’s both remarkably easier and incredibly harder to find an audience. How does anyone find you in an info thicket that grows denser by the minute? Internet search engines have tweaked the rules by making it advisable to pack your header with […]
by Wes Hanson on April 6, 2012
Your reader is cold and calculating, not altruistic. He wants to know, What’s in it for me? So don’t write a headline like “How to Build a Website.” That just sounds like a lot work without reward (and Lord knows it can be). Write instead “How to Make Money Building a Website” or “How a […]
by Wes Hanson on April 5, 2012
In headlines every word is key. Literally. Keywords rule internet search. You attract more readers when you use the language your audience uses. Their readership leads to more links, more retweets, more social bookmarks, and more search traffic. Specificity improves headlines. They address readers’ specific interests and needs. A narrower niche also means less competition […]
by Wes Hanson on April 3, 2012
Writing copy does not mean copying someone else’s writing. But you should study what works so you can head off in the most promising direction. You learn by observing as well as by doing. To be a great (or just better) tennis player, for example, you’d be well advised to study the way Federer constructs […]
by Wes Hanson on March 21, 2012
For what’s left of the M-F week, I’m going to post thoughts on key communication tools. By M-F I mean “Monday through Friday,” of course … What were you thinking? It seems we have our communication work cut out for us. Today, I’ll share some thoughts about the blog, that odd conflation of the “web” […]