envy

Headline Tip #7: Deadly Sins Are Headline Virtues

by Wes Hanson on April 17, 2012

Vanity, envy, greed, lust, anger … all those nasty vices that trigger human behavior are virtues to the headline writer. That’s because intriguing headlines get read over innocuous ones. It’s all so shameful. What do spicy headlines do? They pose questions, give orders, announce news, make promises. People don’t want “information” so much as they […]