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Headline Tip #15: Amuse, Don’t Confuse

by Wes Hanson on May 4, 2012

The confused mind says “no.” Depending on your audience, client, and purpose, a dash of wit, a soupcon of wordplay can be just the thing to reel in your readers. Writing them usually involves more creativity and effort – and makes not just the reading more fun but the writing too. But keeping it simple […]

Headline Tip #12: Retweet to Go Forward

by Wes Hanson on May 1, 2012

Social media is not a monologue you broadcast from on high, or even a dialogue. That’s so old media. Social media is conversational, a multi-logue. As in any social setting, what goes around comes around. Therefore don’t neglect to bring attention to other people’s worthy content on Twitter via retweets. “Retweet” is not an Elmer […]