headlines

Headline Tip #3: Learn Free From the Masters

by Wes Hanson on April 4, 2012

A lot of trial, error, and money was expended in crafting effective headlines in the past, the key to sales and readership. Learn from the masters, for free. Digg.com – People vote on headlines that attract them. What are they voting for? Magazine covers – These guys have been doing this since the 19th century […]

Headline Tip #1: Headlines Can Change Your Life

by Wes Hanson on April 2, 2012

Of the thousands of words you might publish, the most important will be your headlines. Even the best copy goes undiscovered and unread without a strong headline that tells the reader what’s in store, the information you propose to exchange for his time and attention. The reader wants to know where you will lead him. […]