humor

Headline Tip #15: Amuse, Don’t Confuse

by Wes Hanson on May 4, 2012

The confused mind says “no.” Depending on your audience, client, and purpose, a dash of wit, a soupcon of wordplay can be just the thing to reel in your readers. Writing them usually involves more creativity and effort – and makes not just the reading more fun but the writing too. But keeping it simple […]