Of the thousands of words you might publish, the most important will be your headlines. Even the best copy goes undiscovered and unread without a strong headline that tells the reader what’s in store, the information you propose to exchange for his time and attention. The reader wants to know where you will lead him. […]
newsletters
Headline Tip #1: Headlines Can Change Your Life
by Wes Hanson on April 2, 2012
Newsletters and Articles Build Credibility and Position
by Wes Hanson on March 22, 2012
Today a few words about newsletters and articles, two more arrows in your in your communications quiver. Like archery, neither one is crucial for the marketing- and service-minded entrepreneur or business (unlike a blog and social media marketing — absolutely necessary!) Both are nice to have, however — and because they are less common, they […]
Why You Need a Writing Advisor
by Wes Hanson on March 20, 2012
Writing is meant to be read, and by people other than you. No matter how good a writer you are, or think you are, you can benefit from frank feedback and skillful advice. We all can. And because you have other things to do, hiring someone to create, promote, and distribute your communication products is […]