With its severe space restrictions Twitter is actually a headline enthusiast’s dream, and a throwback to the earliest days of journalism where short headlines ruled. A well-written short headline puts you ahead on a level playing field where everyone (even the establishment pros) has the same constraints and opportunities. The headline is tailor-made for the […]
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Headline Tip #11: Twitter Invigorates Headlines
by Wes Hanson on April 30, 2012
Headline Tip #10: The Internet Underlines the Headline’s Importance
by Wes Hanson on April 20, 2012
Now that the internet and social media have made everyone a potential publisher it’s both remarkably easier and incredibly harder to find an audience. How does anyone find you in an info thicket that grows denser by the minute? Internet search engines have tweaked the rules by making it advisable to pack your header with […]
Why You Need a Writing Advisor
by Wes Hanson on March 20, 2012
Writing is meant to be read, and by people other than you. No matter how good a writer you are, or think you are, you can benefit from frank feedback and skillful advice. We all can. And because you have other things to do, hiring someone to create, promote, and distribute your communication products is […]